Thousands of adults in Oregon spend considerable time each week listening to programs on KRVM. They are affluent, influential, highly educated, well traveled--and they are intensely loyal to public radio.
* 88% of public radio listeners have a more positive opinion of a company when it supports public radio.
* 62% of public radio listeners agree that a sponsor on public radio is more credible.
* 80% of public radio listeners say that when price and quality are equal, they prefer to buy products from a company that supports public radio.
(Source: Jacobs Media Research)
* 81% of public radio listeners indicate their opinion of a company is enhanced when they hear that company named as a contributor.
* 70% say a company's support of public radio has a positive influence on their decision to make a purchase.
(Source: NPR-sponsored study by The Benchmark Company)
Compared to the average U.S. population, public radio listeners are:
*147% more likely to be college graduates
*104% more likely to be professionals or managers
* 47% higher average household income
(Source: Jefferson Public Radio)
Underwriting announcements inform KRVM listeners about your business and describe the products and/or services it provides to the community. Because KRVM broadcasts very few underwriting announcements per hour, your message doesn’t need to compete within the cluttered environment of commercial media – it stands out and is heard.
KRVM listeners are well educated and active. They don’t just listen, they get involved. They’re leaders in their communities – decision makers on whom your message will have an important impact.
We believe our underwriters are special…and our listeners do, too. Support KRVM with your underwriting dollars. Our listeners are likely to support your business in return.
To find out more about the advantages of underwriting on KRVM, contact me:
Johnny Etheredge 541-790-6685 john@krvm.org
Here’s what the audience is saying!
In a 2009 poll of 5,000 consumers:
97% like the fact that radio is free.
98% like the fact that they can hear radio where they go.
76% say they enjoy discovering new songs on the radio.
74% say they enjoy discovering new artists on the radio.
94% say they find interesting information on the radio.
84% say they hear unique local personalities on the radio.
83% say that they hear things on the radio that surprises them.
92% say that sometimes what they hear on the radio makes them laugh.
90% say radio makes the time pass when they are performing routine tasks.
88% are aware that radio is available on new technology devices such as iPods, iPhones, mobile phones, computers, and mp3 players.
86% say that radio is doing a good job embracing technology.
97% say they are glad to have radio as an option for their entertainment and information needs.
(Source: Rasmussen Pulse)
Did you know:
Eight radio receivers, on average, are fixtures in the American home.
3.2 hours per day is the amount of time people choose to listen to the radio.
92% of the radio audience keeps listening through the announcement breaks.
Over 95% of both men and women, aged 25-54, choose to listen to the radio each week.
73% of all American consumers make listening to the radio a daily habit.
